PCE / GROWTHSTRATEGY & PLANNING / 90-DAY PLAYBOOK WORKING PROPOSAL · NOV 2026
A shared vision. A focused plan.

Relationships first.
Growth follows.

A 90-day strategy to deepen agent relationships, elevate the escrow experience, and create meaningful new opportunities for Pacific Coastline Escrow.

PREPARED BYLauren Cinar
PREPARED FORMeny Atias
90 days

One focused growth plan

20

Priority agent profiles · proposed

10

First-month conversations · proposed

2

Focus offices: Calabasas + Chatsworth

01 / The strategy

Four priorities. One growth engine.

Thoughtful outreach. Consistent follow-through.

01 / RELATIONSHIPS

Retain &
reactivate

Complete transition outreach, reconnect with dormant contacts, and protect the trust already built.

Start with our network
02 / OPPORTUNITY

Develop new
producers

Build a Top 20 plan for established agents, emerging talent, teams and selected outside brokerages.

Make every introduction count
03 / EXPERIENCE

Differentiate
our service

Pilot a concierge experience with clear contacts, proactive milestones and coordinated escalation.

Partner with escrow officers
04 / COMMUNITY

Create real
connection

Bring professionals together through useful education, purposeful events and personal introductions.

Give people a reason to engage
02 / From intention to action

The next 90 days, mapped out.

PROPOSED START · NOV 16, 2026
INITIATIVEWKS 1–4WKS 5–8WKS 9–13Agent profilesConcierge pilotConnection seriesCRM & reporting

Timing is adjustable around holidays, team capacity and leadership priorities.

03 / PCE connection series

More than another networking event.

Six formats to explore together.

01 / CONNECT

Connect & Collaborate

Cross-office networking with intentional introductions. Start with the January kickoff.

02 / CONVERSATION

Real Estate Unfiltered

An honest roundtable with respected producers. Recruit two to three panelists.

03 / PRACTICAL SKILLS

AI + Social Media Lab

Useful marketing and follow-up workflows with one credible instructor.

04 / COMMUNITY

Coffee & Connections

Informal industry conversations, beginning with a pilot in Calabasas.

05 / EDUCATION

Escrow Academy / Q&A

Deadlines, common pitfalls and difficult deals, led with an escrow officer.

06 / DISCOVERY

Luxury Listing Showcase

Explore an agent-hosted property preview with high-quality professional connections.

Kickoff planning range: $300–$1,000, subject to approval; not a vendor quote. Event participation is independent of referrals. Hospitality, gifts and sponsorships require PCE compliance review.

04 / Make it happen

A clear start. Shared ownership.

The first two weeks

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Five decisions for Meny + Lauren

01Confirm focus offices, priority teams and the first 20 agent prospects.
02Set a monthly opening goal after reviewing baseline numbers.
03Approve the concierge pilot and select an escrow-officer partner.
04Select the January event format and approve a defined budget.
05Choose the CRM process and a weekly check-in time.
05 / Measure what matters

Activity creates opportunity.

Review outcomes monthly. Set production goals together.

Agent growth

New producing agents and reactivated relationships, using agreed definitions.

Escrow openings

Openings attributable to Lauren’s relationship work, verified with operations.

Pipeline health

Qualified conversations with a clear next step and repeat engagement.

Service quality

Agent feedback, communication issues and successful escalations.

Monday: prioritize outreach. Midweek: office presence and agent meetings. Friday: update CRM and review with Meny. CRM follow-up reminders and public professional activity alerts are future automation opportunities, subject to tool and data approval.